BUSINESS, Marketing and Media Specialist
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 Professional
Certificate in Marketing and Media Specialist |
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Learn everything you need to know to quickly enhance your career and earning capacity in
marketing, advertising, public relations, media, and sales. Past students have found this
program to be especially rewarding due to the real-life, eye opening approach of the instructors
with each providing real world, ready-to-use definitions, examples, and advice relative
to the business of mass communication and sales. Practical information you'll understand
and use every day is stressed. This comprehensive program is provided through a partnership
between SDSU's College of Extended Studies and the San Diego Ad Club.
Location for Classes
SDSU Extended Studies/Gateway Centers, Hardy Avenue entrance.
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The Certificate
Receive a "letter of completion" after passing each course. Pass all six courses
and receive a career enhancing SDSU College of Extended Studies Marketing and Media Specialist
Certificate.
The courses required are: The Marketing Plan, Creativity and Media, Introduction to
the Operation of Media Companies, Media Planning and Buying, Media Sales and Promotion,
and The Marketing and Advertising Campaign.
To find out how your organization can benefit through our Preferred Partner program, contact the Professional Development Division at (619) 594-5640 or email tmcleod@mail.sdsu.edu.
 Textbook/course material information is available at www.sdsubookstore.com/es; just use your five digit schedule number when selecting a course.
For additional information please email extended.std@sdsu.edu
or call (619) 594-5489.
SDSU Research Foundation Program
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The Marketing Plan |
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A plan is just like a map. And if you don’t have one, you just won't get where you want to go as quickly and easily as you should. This course teaches you a common sense, simple-to-understand and remember marketing, advertising, and sales planning system you’ll find yourself using over and over again. It travels all the roads you need to take as a marketing and media specialist. Key topics include: defining marketing, the marketing planning system, the value of research and knowledge, the business profile, determining objectives, creating strategies, developing budgets, and measuring results.
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Instructor: John Stoepler, vice president of corporate development and strategic planning, Mentus.
Noncredit Schedule No. 08FAMM 99537 CF
Dates:
Wednesdays, Sept. 3-24, 6-8:30 pm
Location: SDSU Extended Studies/Gateway Centers, corner of Campanile Drive and Hardy Avenue.
Fee:
$279
Ad Club Members and Preferred Partner Fee: $249
Schedule Number 08FAMM 99537 CF is Closed
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Creativity and the Media |
What's creative? Now you’ll know, thanks to the systematic approach to the creative process presented in this course. Plus, you'll learn how to create the most effective messaging in each medium. The instructor will involve you with real, meaningful, up-to-the-moment case studies that clearly illuminate what creative/effective advertising is all about.
>> Preferred Partner Program Information
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Instructor: Tom Okerlund, creative director, Mentus.
Noncredit Schedule No. 08FAMM 99538 CF
Dates:
Wednesdays, Oct. 1-22, 6-8:30 pm
Location: SDSU Extended Studies/Gateway Centers, corner of Campanile Drive and Hardy Avenue.
Fee:
$279
Ad Club Members and Preferred Partner Fee: $249
Register online for 08FAMM 99538 CF
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Introduction to The Operation of Media Companies |
Typical business entities serve one constituency, their customers. Major media companies must meet the needs of two separate constituencies. Without an audience, media companies have nothing to offer their advertisers. Without advertisers, media companies have no revenue. How media companies meet the needs of their two publics is the focus of this introductory class. Students will examine the structure and best practices of media such as television, newspapers, Internet, magazines, and radio. How do they operate today? How are they preparing for the future? Students will also examine the field of public relations and spend time exploring emerging media platforms. Industry veterans supply a wealth of real-world experience. This class will benefit individuals who are interested in how media operate as a for-profit business, or as an overview for those interested in pursuing a career in media.
>> Preferred Partner Program Information
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Instructor: Chuck Dunning, general sales manager, XETV Fox6.
Noncredit Schedule No. 08FAMM 99539 CF
Dates:
Wednesdays, Nov. 5-Dec. 3, 6-8:30 pm
Location: SDSU Extended Studies/Gateway Centers, corner of Campanile Drive and Hardy Avenue.
Fee:
$279
Ad Club Members and Preferred Partner Fee: $249
Register online for 08FAMM 99539 CF
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| Last update
July 28, 2008
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The statements found on this page/site are for informational purposes only.
While every effort is made to ensure that this information is up-to-date
and accurate, official information can be found in the University publications.
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