Benj Arriola has been in the SEO industry for over 20 years, from freelance consulting for small and medium-size companies, to managing global SEO campaigns for digital agencies with large Fortune 1000, multi-national brand clients. He has held almost every position in the industry, including director and vice president. Earlier in his career, Arriola won several international SEO competitions, including winning a new car in the SEO World Championship. He has spoken at all major SEO conferences in the U.S., Canada, Australia and the Philippines, including the Search Marketing Expo (SMX), Pubcon, and Internet Retailer's Conference Expo (IRCE). Arriola also trains and manages SEO teams for marketing agencies. Early in his career, he was a college chemistry professor and IT instructor. Currently, Arriola is an SEO consultant for EReach and a full-time data analyst at AnalyticsPros.