The Master of Business Administration for Executives (EMBA) is operated by the Executive and Specialized Programs Office in the College of Business Administration, and is an alternative path for the Master of Business Administration degree. The program is designed to meet the needs of mid-career executives. Students in the program have an average of 15 years of full-time professional work experience and eight years of managerial or equivalent experience.
Students accepted for the MBA for Executives are fully matriculated in the university and meet all university requirements as established by the Graduate Council. Courses are scheduled in a modular fashion on alternate Fridays and Saturdays.
Students complete an approved program of study containing 48 units offered in a predetermined pattern over 21 consecutive months. No transfer courses and no substitute courses are accepted.
Please note: students must be fully admitted to the University by the Executive and Specialized Program Office to be eligible for registration in these courses.
The Princeton Review recently ranked SDSU's graduate business program as one of the best internationally.
Development, implementation, and evaluation of marketing strategy and plans. Role of marketing planning, analysis and control; contributions and implications of marketing to corporate strategy. Strategies for attaining competitive advantage. Contemporary marketing planning tools and techniques.
Challenges facing managers of organizations in modern society: organizational, human resources, operational, economic, environmental, political, international, and technological issues. See Class Schedule for specific content. Maximum credit five units applicable to a master's degree.