This Special Topics in Marketing course (“Sustainable Marketing: A Marketing Research Approach”) will focus on sustainability, diversity, and inclusion in sports and marketing, taking a marketing research approach to investigating and solving issues. The course is designed to make students aware and critically thinking of environmental, physical, and social sustainability in sports and business in general. Further, the course is developed to make students better consumers and creators of marketing insights by understanding and executing the marketing research process. This course will cover the main stages of the marketing research process, including: problem definition, research objectives formulation, data collection, data analysis, and reporting/decision making. Tools to facilitate the marketing research process, like Qualtrics and SPSS, will be actively used throughout the course. Ethical, environmental, and social issues related to sports and business will be discussed in depth. The course takes a hands-on approach, with some flipped-classroom activity, and the modality will be both in-person as well as online.
August 26 - November 25