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After establishing strong roots in the principles of marketing and media as a traditional media planner for the movie studios & Hollywood, with the emergence of the Internet in the 90’s, Lisa embarked on an agency career on both the East & West Coasts focused on creating consumer experiences and brand identities at the intersection of technology and buying behaviors. Taking her experiences with clients ranging from Fortune 500 companies and powerhouse brands to Startups and everything in between, Lisa started Connect::Digital in 2014 to bring omni-channel media and marketing to the mid-size market. Areas of specialty include health/fitness, entertainment, sports, luxury, restaurant, alcohol, travel and B2B technology.