Michael Caroff is the founder and president of the internet marketing and development company Caroff Communications. His firm specializes in responsive websites, as well as SEO (search engine optimization) and PPC (pay-per-click) marketing. He began his career at the legendary guitar company Fender, where he started Frontline magazine. An accomplished guitarist, Caroff paid his way through college playing clubs and teaching. He currently performs with the Santana cover band Savor.