Mark Fisher has been a marketer in many areas of concentrations for over 20 years. After receiving a bachelor's degree in communications from UCSD, he spent several years with Ziff Davis Corporation. While at Ziff Davis, he created event marketing plans for some of the largest high tech trade shows, meetings and events in the industry including Comdex and Networld Interop. In roles at Concepts Worldwide and MTI Marketing, premiere meeting management companies, Fisher was able to explore meeting and trade show planning, promotions and event marketing in the pharmaceutical industry, associations, franchise, and other industries. Currently he holds the position of marketing manager for the Life Sciences group at Microsoft Corporation focusing on marketing to the pharmaceutical and biotech industries. He has had articles published in event magazines and is also an established speaker at shows such as Exhibitor Show, Healthcare Exhibition Association (HCEA), and the Corporate Event Marketing Association (CEMA). He also has sat on the board of directors for CEMA.