Mark Fisher has been a marketer for over 25 years. After receiving a bachelor’s degree in communications from UCSD, he spent several years with Ziff Davis Corporation where he created marketing plans for some of the largest high-tech trade shows, meetings, and events in the industry. In his role at Concepts Worldwide, Fisher did meeting and trade show planning, promotions and event marketing in a variety of industries including pharmaceutical and franchise. He was also a marketing manager for the Life Sciences group at Microsoft Corporation. Currently, Fisher is the trade show and sponsorship manager at Unbridled, a meeting planning company. He has had articles published in event magazines and is also an established speaker at shows such as Exhibitor Show, Healthcare Exhibition Association (HCEA), and the Corporate Event Marketing Association (CEMA).