Steps to Develop a New Program with CES

Request consultation via proposal

proposal analysis
Review and analyze proposals

program design
Establish agreements, budget, and schedule

program development
Design program and courses

Plan asset creation, campaigns, and analytics

program launch
Enrollment opens, courses offered and evaluated

Proposal Form

CES New Program Development Team

Education Casey Rothenberger
Fowler College of Business Casey Rothenberger
Engineering Aimee Davis
Professional Studies and Fine Arts Aimee Davis
Health and Human Services Jaime Groth
Sciences Jaime Groth
Arts and Letters Vacant (Casey Rothenberger)
CES Certificates/Non-credit Vacant (Casey Rothenberger)


1. Consultation

The College of Extended Studies (CES) provides innovative programs designed to meet the training and workforce needs of the many communities we serve. This includes high quality educational programs delivered both domestically and internationally in all formats — online, face-to-face and hybrid.

CES offers various course types:

  1. Credit and noncredit
  2. Master’s degrees and degree completion
  3. Workshops, bootcamps, and weekend courses
  4. Professional development certificates

To propose a course or program, please complete our form here. Once we receive your proposal, a member of our team will contact you within 3 business days to discuss your program idea.

Type of Programs through CES

Type Program Credit Type Number of Courses/Units Length Format Cost
Pre-Graduate Courses Speech-Language Pathology Essentials Credit Varies 8 Weeks/ Course Online $317/unit
Certificate Professional Certificate in Grant Writing Noncredit Two Two Months Online $698 total
Certificate Professional Certificate in Contract Management Noncredit + Optional CEU Ten One Year Classroom $4,490 total
Degree Online Bachelor's Degree Completion Program Credit Elective Amount One to Two Years Online $510/unit
Degree Master of Science in Regulatory Affairs Credit 39 Units Two Years Online $850/unit


2. Proposal Analysis

Following the consultation phase, proposals will move forward to analysis. Proposal analysis utilizes innovative tools to examine market demand and financial feasibility. After data is collected and reviewed, proposals deemed viable will progress to the program design phase.


3. Program Design

Program design consists of partnership agreements, development of the program budget, course schedule, advisory board, technology tools, instructor recruitment, development of learning outcomes and program approvals.


4. Program Development

Program development includes instructional design and occurs in parallel with program design. CES’ instructional design team supports partners in the creation of courses to ensure all courses meet the intended learning outcomes. The instructional design team is highly experienced in adapting face-to-face courses to an online delivery.


5. Marketing

In collaboration with partners, Marketing will work on market analysis and search engine trends to inform program feasibility. Research will be performed to identify the types of marketing channels needed to maximize exposure for the program, while also being efficient. This will include digital channels such as paid search, display, social, and SEO (Search Engine Optimization). From this research, next would be asset creation, campaign planning, and campaign execution. Once campaigns are running, analytics and reporting will be used to identify campaign performance and growth opportunities. After the start of a program, there will be a holistic performance review.


6. Program Launch

Once students begin to enroll in courses, the momentum continues as marketing efforts drive interest and the CES student services team manages inquiries about the program and assists with enrollment advising. Following launch, program management is an ongoing collaboration throughout the partnership as previous phases continue to ensure our students receive the highest quality of education and support.