Steps to Develop a New Program with CES
CES New Program Development Team
|COLLEGE||CES POINT OF CONTACT|
|Fowler College of Business||Casey Rothenberger|
|Professional Studies and Fine Arts||Aimee Davis|
|Health and Human Services||Jaime Groth|
|Arts and Letters||Vacant (Casey Rothenberger)|
|CES Certificates/Non-credit||Vacant (Casey Rothenberger)|
The College of Extended Studies (CES) provides innovative programs designed to meet the training and workforce needs of the many communities we serve. This includes high quality educational programs delivered both domestically and internationally in all formats — online, face-to-face and hybrid.
CES offers various course types:
- Credit and noncredit
- Master’s degrees and degree completion
- Workshops, bootcamps, and weekend courses
- Professional development certificates
To propose a course or program, please complete our form here. Once we receive your proposal, a member of our team will contact you within 3 business days to discuss your program idea.
Type of Programs through CES
|Type||Program||Credit Type||Number of Courses/Units||Length||Format||Cost|
|Pre-Graduate Courses||Speech-Language Pathology Essentials||Credit||Varies||8 Weeks/ Course||Online||$317/unit|
|Certificate||Professional Certificate in Grant Writing||Noncredit||Two||Two Months||Online||$698 total|
|Certificate||Professional Certificate in Contract Management||Noncredit + Optional CEU||Ten||One Year||Classroom||$4,490 total|
|Degree||Online Bachelor's Degree Completion Program||Credit||Elective Amount||One to Two Years||Online||$510/unit|
|Degree||Master of Science in Regulatory Affairs||Credit||39 Units||Two Years||Online||$850/unit|
2. Proposal Analysis
Following the consultation phase, proposals will move forward to analysis. Proposal analysis utilizes innovative tools to examine market demand and financial feasibility. After data is collected and reviewed, proposals deemed viable will progress to the program design phase.
3. Program Design
Program design consists of partnership agreements, development of the program budget, course schedule, advisory board, technology tools, instructor recruitment, development of learning outcomes and program approvals.
4. Program Development
Program development includes instructional design and occurs in parallel with program design. CES’ instructional design team supports partners in the creation of courses to ensure all courses meet the intended learning outcomes. The instructional design team is highly experienced in adapting face-to-face courses to an online delivery.
In collaboration with partners, Marketing will work on market analysis and search engine trends to inform program feasibility. Research will be performed to identify the types of marketing channels needed to maximize exposure for the program, while also being efficient. This will include digital channels such as paid search, display, social, and SEO (Search Engine Optimization). From this research, next would be asset creation, campaign planning, and campaign execution. Once campaigns are running, analytics and reporting will be used to identify campaign performance and growth opportunities. After the start of a program, there will be a holistic performance review.
6. Program Launch
Once students begin to enroll in courses, the momentum continues as marketing efforts drive interest and the CES student services team manages inquiries about the program and assists with enrollment advising. Following launch, program management is an ongoing collaboration throughout the partnership as previous phases continue to ensure our students receive the highest quality of education and support.