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This course takes students on a journey around the world of wine. Topics covered include: history, grape varietals, viticulture, language and labeling, tastings; as well as an introduction to food and wine pairing, wine service and temperatures, and the wine-making process. This is an overview of the role and influence of wine in history and today's culture, a foundation for further wine education.
January 22 - March 11
Learn how to identify and understand your target market(s) so you can create and position a brand identity. In this fast-paced course, you’ll learn how to differentiate your company from the competition; how to position a brand in the marketplace by creating a cohesiveness of internal efforts and focus; and how consumer perceptions are formed from brand execution, advertising, and marketing communications.
In this class, you’ll learn how to create a strong business model and start building a portfolio to match. You’ll also learn about different resources that wine industry professionals have used to build their businesses. Through real-world advice, guided wine tastings, and a close examination of different brands, styles, and packaging, you’ll learn what it takes to stand out in a crowded field and find success in importing and distribution.
Note: Students must attend all classes in order to pass the course.
Sample of Modules include:
January 22 - February 26
June 19 - June 21
Prerequisites: Portuguese 203 or completion of the fourth year of high school Portuguese.
Format: In Person