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This course is an in-depth study of how businesses and organizations use social media tools as part of their communications programs. Learn how the most popular applications in the social media arena can be used to accomplish marketing goals and build awareness for your organization. Build your company's profiles and following on Facebook, Twitter, Pinterest, YouTube and more to engage with your audience and enhance your professional communications.
September 1 - December 17
In this six-hour course, you’ll learn the art of selling in the hospitality industry. We’ll cover:
- The different types of sales positions and structures in our industry, both internal and external, and property level versus general and national sales office levels.
- How to prospect, how to convey a unique value proposition, and how to close a deal. You’ll also learn how to craft and present a sales proposal.
- How to understand your competition and differentiate your product or service.
- How to sell to other meeting markets, including the SMERF groups: Social, Military/Other Reunions, Educational, Religious & Fraternal.
April 23 - April 25
Format: Online
July 15 - July 20
April 4 - May 9
This eight-week course is designed to give students a comprehensive overview of the key characteristics of beer based on style. Students will strengthen their perceptive and descriptive abilities for assessing and communicating the specific attributes of each beer. We will walk through several flights of beer through each class as we discuss the history, brewing process, and key attributes for each style. Our end goal is to become more effective at sharing our passion for craft beer with our customers, friends, family, and colleagues.
Prerequisite: Exploring Craft Beer
March 21 - May 16
Format: Online