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Gain knowledge and hands-on experience for exactly how to develop a successful, integrated marketing plan that can be immediately applied to a small, mid-size, or enterprise company. Topics include how to identify target audiences, business objectives, and marketing goals; how to develop strategies that are aligned with goals; types of media and how to integrate channels for the most successful results; tools and technologies to track performance; and how to present a plan to business executives and gain approval.
The days of running ads and hoping customers buy are long gone. Successful marketing today requires a more comprehensive, personal approach to reaching customers. Content Marketing has been around for decades, but now it's a key part of the modern marketing plan for many businesses and brands, both large and small. Learn what separates valuable content from noise, and how to develop content that connects with customers. In addition to developing a comprehensive marketing strategy, the course will emphasize the creation and delivery of digital content and explore how the user experience impacts engagement in the online world.