Study Abroad Europe

MALAS seminars are divided into four general areas with content that varies semester to semester. Each course may be repeated once with new content.

Individual study. Maximum credit six units applicable to a master’s degree.

Relationships between film and genres of literature, focusing on a critical comparison of the techniques of rhetoric, fiction, and drama and those of film. Topics include literature and film, novel into film, drama and film, reading film. Primarily for the general student not specializing in English or comparative literature. May count only as an elective course toward the English major. May be repeated with new title and content. Maximum credit six units.

Within the broader areas of rhetorical theory and criticism lies an interesting scholarly intersection between rhetoric and public memory. According to Michael Bodnar, public memory is best understood as “a body of beliefs and ideas about the past that help a public or society understand both its past, present, and by implication, its future” (15). Thus, many memory scholars agree that descriptions of the past are rhetorically constructed and our understanding of the history changes with the needs of the present.

The purpose of this course is to explore the design and effectiveness of public health communication campaigns around the world. This course will begin by outlining the processes in the creation and assessment of public health campaigns. The beginning of the semester will outline best practice strategies for creating effective public health communication campaigns, focusing on the intersection of theory and method in campaign design. Once established, this class will study, discuss, and critique numerous campaign projects that have been published.

Development of rhetorical theory as a mechanism for generating and understanding public discourse. Theories from ancient Greece to the present.

Theory and research on effective health communication campaigns in various settings to promote healthy lifestyles, nutrition, exercise, health screening, disease and injury prevention behavior.

Studies in the ballad, bardic poetry, oral and popular literature and folklore.

Principles of cultural anthropology to include signs and proxemics, cultural prerequisites, kinship and social organization, and law and values. Feature and documentary films.

Classic and contemporary theories and research on prejudice and stereotyping to include origin and forms of phenomena, consequences, and approaches aimed at reducing them.