This program is for individuals who are mid-level managers with 5 to 15 years of experience and who aspire to advance to the next level of leadership as a director, general manager, or CEO within a hospitality, recreation, or tourism organization or agency. And, experienced professionals who wish to continue their education while maintaining their current positions within the industry.

This program focuses on the development of strategic leadership, analytical and administrative organizational skills specific to the hospitality and tourism industry in a context that we believe is unique.

Payne School of Hospitality and Tourism Management Logo

This program is for individuals who are mid-level managers with 5 to 15 years of experience and who aspire to advance to the next level of leadership as a director, general manager, or CEO within a hospitality, recreation, or tourism organization or agency. And, experienced professionals who wish to continue their education while maintaining their current positions within the industry.

Hospitality and Tourism Management Program TestimonialThis program focuses on the development of strategic leadership, analytical and administrative organizational skills specific to the hospitality and tourism industry in a context that we believe is unique.

Why it’s a Great Investment

Opportunity

Our alumni have gone on to hold leadership positions with the world’s most esteemed names in hospitality and tourism, including Hilton, Hyatt, Universal, and many others.

Connections

You’re in the company of equally driven, likeminded people, including program alumni and professors. A tight-knit group means lifelong bonds.

Confidence

Gain the aptitude, promotability, and self-assurance you need to move up and drive change.

 

 

An HTM Master’s Degree is not just a piece of paper. It is a career investment that provides:

Versatility

This leadership degree is applicable to more than 100 hospitality and tourism-related industries and virtually any career path.

Value

While most master’s programs cost $60k-$120k, ours comes in at around $30k. Financial aid is also readily available, and the program can pay for itself in career success.

Flexibility

The HTM Master’s Program fits into your busy schedule. Since only 5 days at the beginning of the 18-month program and 5 days at the end of the program are physically on-campus, we have students from all over the country, and the world, who find it manageable to enroll.

Estimated Cost
$29,250
Min. Completion Time
18 Months
Course Format
Online
Plus two weeks on SDSU campus

Courses

2019 Summer2019 Fall2020 Spring
HTM 0601 Leadership Explorations and Applications in HTM
Concepts, theories, and techniques of leadership as applied to hospitality, tourism, and recreation organizations, and businesses. Experience in teamwork, interpersonal networks, managing change and conflict, and controlling environmental factors.
Course Date(s)

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Instructors
Lori Sipe
HTM 0602 Theoretical Foundations of Leadership and Management in HTM
Directed reading and discussion of textual materials designed as an underpinning for future coursework and analytical projects pertaining to leadership and management in the hospitality, tourism, and recreation professions.
Course Date(s)

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Instructors
Lawrence A Beck
HTM 0651 Financial Analysis in HTM
Financial decision-making in a hospitality/tourism/recreation context to include analysis of financial statements, capital projects, deploying capital effectively, asset management, battling marginal compression, return on investment, optimizing return performance. Case studies and projects provide practical experience. Prerequisites: Hospitality and Tourism Management 601 and 602
Course Date(s)

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HTM 0653 Leading in Complex Human Systems in HTM
Human side of leadership with a focus on individuals, teams, and networks in interdependent and complex organizational systems in hospitality and tourism management. Investigates adaptive leadership, culture development, and performance improvement within the context of organizational development and change.
Course Date(s)

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HTM 0655 Twenty-First Century Marketing in HTM
Advanced concepts and theories of hospitality and tourism marketing in the context of the fast-evolving sub-field of services marketing. Application of advanced marketing strategies to a variety of HTM businesses and organizations nationally and internationally.
Course Date(s)

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HTM 0680 Mastering Technology in an HTM Operational Setting
Systems, techniques, strategies, and foundations of technology in hospitality, tourism, and recreation businesses and organizations with emphasis on performance metrics and system adaptability. Project oriented coursework with opportunities for system analysis, integration, and design.
Course Date(s)

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HTM 0682 Sustainability in Hospitality, Recreation, & Tourism Organizations
Development of a comprehensive sustainability management system incorporation marketing and communication, goal setting, developing performance indicators and metrics, benchmarking, and strategies for ongoing, measurable, sustainability performance improvement.
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Instructors
Jess Ponting
HTM 0690 Systems Problems Resolution in HTM
Project oriented course on solving real problems in hospitality, tourism, and recreation organizations and businesses.
Course Date(s)

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Instructors
Lori Sipe
HTM 0696 Mentoring and Coaching
With a focus on mentoring, this course provides deeply customized learning and competency development. The comprehensive approach encourages students to pursue their own leadership vision as they develop their context, relationship, and self-mastery competencies.
Course Date(s)

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HTM 0780 Strategy Development and Critical Analysis in HTM
Case study analysis requiring command of all previously delivered program course material to include data analysis, effective teamwork and leadership, and overall organizational assessment.
Course Date(s)

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HTM 0790 Directed Readings in Hospitality, Tourism, and Recreation Management
Preparation for the comprehensive examination for students in Plan B.
Course Date(s)

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Instructors
Lawrence A Beck

 

Time Involved (in succession)

  • 7 days of on-campus team-building projects and leadership exercises
  • 17 months of online instruction
  • 7 days of on-campus capstone experience (final)

Courses (30 units)

  • HTM 601 - Leadership Immersion (3)
  • HTM 602 - Theoretical Foundations in Leadership and Management (3)
  • HTM 651 - Financial Management (3)
  • HTM 653 - Leading in Complex Human Systems (4)
  • HTM 655 - 21st Century Marketing (3)
  • HTM 680 - Mastering Technology (3)
  • HTM 682 - Going Green (2)
  • HTM 690 - Systems Problem Resolution (3)
  • HTM 780 - Capstone Case Solution and Presentation (3)
  • HTM 790 - Directed readings in Hospitality and Leadership (3)

For additional information please visit SDSU’s Hospitality and Tourism Management (HTM) Master’s program or contact Candy Flynn at cflynn@sdsu.edu or call at (619) 594-5110.

 

Labor Analysis
M.S. Hospitality Graduate — Nationwide

Job Postings
Job Postings
Last 12 months
15,762

Projected Growth
Projected Growth
Over 10 years
+4.13%

Salary Range
Salary Range
Average
$47,000-$106,000

 

Student Testimonials

Sean BrodyThe SDSU Master's in Hospitality and Tourism Management fits right into my life's passion. I am planning on getting my Master's while I work in Liberia - the online portion of the program fits perfectly with my career goals and current work situation.

— Sean Brody, Founder/CEO, Surf Resource Network
Maggie Espinosa Having recently completed the HTM On-Campus Week and Directed Readings course, I am thrilled with the program! I've worked as a travel journalist for 17 years and have seen an industry in constant flux. The HTM program keeps students abreast of where hospitality is now, where it is going, and how to effectively lead in the field. The professors are knowledgeable, accessible, and assign relevant coursework we can apply in today's world. I highly recommend the HTM Master's Program for anyone with an interest in tourism, travel, or hospitality.

— Maggie Espinosa, Travel Journalist, Society of American Travel Writers, NATJA Silver Prize Winner
Milagros Sequera Huss HTM SDSU TestimonialAfter my first course, my impression of this program is that it’s super personalized. It’s showing me how to be a better leader, and the subjects covered are already extremely helpful for my current profession. My mentor, Anne Marie Kimble, is fantastic in what she does and has the leader qualities I hope to learn from this relationship and this program. She is able to give me the right insights and asks great questions that make me rethink my perspective. I look forward to continuing this program, and am very curious to see where this new learning curve will take me.

— Milagros Sequera Huss, Pro Circuit Coordinator, United States Tennis Association