Whether you are new to meeting planning or a seasoned pro, SDSU's Meeting and Event Planning Certificate offers you the opportunity to expand your knowledge and skills within this growing industry. If you want to explore a new career opportunity or become more astute in your abilities; if you're seeking help with planning a single meeting or event; or if you want to find out how to grow your career in the meeting industry; this program is for you! We are partnering with Meeting Professionals International (MPI) to present this very popular certificate program.

Award of Certificate
To earn a certificate, participants must complete all seven required core 100 level courses and 18 hours of 200 level elective courses within two years. Students must attend all class sessions of each course in order to pass the course.

All SDSU Meeting and Event Planning Certificate alumni will receive a 10% discount for any MEP courses. Only one discount may apply.

SDSU Bachelor's Degree
Students who earn the Certificate in Meeting and Event Planning may request to have HTM 431 waived in the upper division Hospitality and Tourism Management major at SDSU. See an HTM advisor at SDSU for more information.

Program Advisor
Annette Gregg, CMP, CMM, MBA.

 

Core Courses (complete all 7) Hours Cost Day 18FA 19SP
MP 0101 Meeting Planning Basics 9 $224 Tu/Th 9/18-9/25
MP 0102 Food and Beverage Planning 6 $189 Tu/Th 10/16-10/18
MP 0103 Event Marketing and Promotion 6 $189 Tu/Th 10/30-11/1
MP 0104 Site Selection, Negotiation and Legal Issues 13 $245 Tu/Th/Sa 10/4-10/13
MP 0105 Financial Management of Meetings and Events 6 $189 M/W 11/5-11/7
MP 0106 Audio/Visual Basics 6 $189 Tu/Th 10/23-10/25
MP 0107 Professional Development 6 $189 Tu/Th 12/4-12/6
Elective Courses (complete 18 hours) Hours Cost Day 18FA 19SP
MP 0203 Starting your Own Business 6 $189 Sa 11/17  
MP 0207 Event Design and Production 6 $189      
MP 0209 Weddings and Social Events 9 $224 Sa/Tu 11/10-11/13  
MP 0211 Technology Tools 6 $189      
MP 0213 Effective Networking and Resumes 6 $189      
MP 0216 The Art of Selling 3 $139 Th 11/15  
MP 0217 Nonprofits and Fundraisers 6 $189 Sa 10/27  
MP 0219 Festivals and Public Events 6 $189      
MP 0220 Event Safety, Security and Risk Management 6 $189      

*Dates subject to change

This program helps to prepare for the MPI and ISES exams. In order to receive a comprehensive foundation in meeting and event planning skills, we encourage students to complete the entire professional certificate.

Enrolling in the Program
Enroll in the program at any time, even before registering for a course. It’s free, and offers many benefits:

  • Secure your curriculum (should the requirements change in the future).
  • See upcoming courses when you log into your student account.
  • Track your progress.

Enrolling in a program doesn’t mean you’re registered for courses. You still must register and pay for each course you wish to take.

 

Attendance & Withdraw Policy
In order to receive credit for attendance in a course, students are responsible for signing in at each class session. Students who fail to sign in each class session will not be recorded as attending that session. Students must officially withdraw from a course by contacting CES Registration and Enrollment Services. For refund information, refer to the College of Extended Studies refund policy at neverstoplearning.net/registration. Non-attendance or notifying the instructor, program coordinator, program director, or program advisor does not constitute officially dropping or withdrawing from a course. Students must officially withdraw from a one-day course to qualify for a refund.

Location of Classes
SDSU Extended Studies/Gateway Centers, Hardy Avenue entrance unless otherwise noted.

For additional information please email mep.ces@sdsu.edu or call (619) 594-3946.

Core Courses

2018 Summer2018 Fall2019 Spring
MP 0101 Meeting Planning Basics

You've been given the responsibility of planning an event. Where do you begin? By learning just a few of the basic concepts involved in planning or coordinating a meeting, you can ensure a smooth running event. This course provides you with valuable resources for finding information, checklists, and other aids. The course also gives you information about career opportunities in the meeting planning industry.

Note: Students must attend all classes in order to pass the course.

Course Date(s)

Register
Instructors
Clara Carter
2018 Fall
MP 0102 Food and Beverage Planning

Learn how to enhance your programs with successful food and beverage planning. This course will explain policies and guarantees. It will also provide formulas for order pricing, tips on menu planning, and how to plan for special menus and theme parties. It offers lessons on catering off-site events, how to effectively communicate with catering staff, how to read contracts and confirmations, and on-site coordination guidelines.

Note: Students must attend all classes in order to pass the course.

Course Date(s)
October 16 - October 18
2018 Fall
MP 0103 Event Marketing and Promotion

Effective marketing and promotion to your audience is critical to your event's success. In this course, you will learn several marketing tools and techniques, and how to use them to your organization's advantage. You will get practical strategies and hands-on experience in creating an event marketing communication action plan for before, during, and after your program.

Note: Students must attend all classes in order to pass the course.

Course Date(s)
October 30 - November 1
$189
Instructors
Mark Fisher
2018 Fall
MP 0104 Site Selection, Negotiation and Legal Issues

Selecting a location is a complicated process involving more than just booking rooms or choosing menus. This course will cover how to make that initial contact with a site, what to negotiate, effective site inspection, how to contract with a site, cancellation clauses, and ADA requirements. Included in this course is a field trip to a local hotel to conduct a site inspection and mock negotiation.

Note: Students must attend all classes in order to pass the course.

Course Date(s)
October 4 - October 13
2018 Fall
MP 0105 Financial Management of Meetings and Events

Creating a budget and developing a plan to implement it are essential for the success of any meeting or event. This class teaches you the management tools necessary to minimize the chances of cost overruns and eliminates surprises that affect your bottom line. Participants will learn how to forecast revenues and expenses, how to prepare spreadsheets, cost control, and profit and loss analysis. Bring your pocket calculator for this dynamic hands-on course!

Note: Students must attend all classes in order to pass the course.

Course Date(s)
November 5 - November 7
$189
Instructors
Elisa Trotter
2018 Fall
MP 0106 Audio/Visual Basics

This course is a basic but comprehensive overview of the design and application of presentational technology for meetings and events. Content covered in this course will include audio visuals and their support mechanisms, common terminology, strategies for selecting the proper technology, as well as recommendations for selecting technology-based vendors and/or suppliers. It will provide instruction in the basic set up of AV and other technical advancements for the meetings and events industry.

Note: Students must attend all classes in order to pass the course.

Course Date(s)
October 23 - October 25
2018 Spring
MP 0107 Professional Development

You are an experienced meeting and event planner, now what? With the multi-faceted meetings industry, planners are challenged with making the right career moves, or knowing when to move at all. This course will help you decide where to take your career, and create an attainable plan for getting there. Students will be able to:

  • Identify different career options for experienced meeting planners
  • Understand if the CMP, CSEP, or CMM credentials are right for them
  • Define their own personal brand
  • Gain skills for personal presentation and public speaking
  • Find solutions for the challenge of work/life balance
  • Create a career plan that fits their personal goals and strengths

Note: Students must attend all classes in order to pass the course.

Course Date(s)
December 4 - December 6
$189
Instructors
Annette Gregg

Elective Courses

2018 Summer2018 Fall2019 Spring
2018 Fall
MP 0203 Starting your Own Business

How do they do it? When is the best time to start your own business? Think you have what it takes to succeed? This introductory class will explore the basics in building an event business, from building your reputation and potential client base, to effective marketing, available resources and the necessary steps to help you succeed.

Course Date(s)
November 17 - November 17
$189
Instructors
Clara Carter
MP 0207 Event Design and Production

This course is an introductory but comprehensive overview of the conceptual and creative applications of design as they apply to modern experiential meetings and special events. Content covered in this course will include theme selection, color and its application to the overall design process, decor, specialty lighting and special effects. It will provide basic instruction in the application of design technology and the parameters that govern both available space and budget. This is a project-oriented course that focuses on the vital components of event design and production that are the most challenging but most rewarding.

Course Date(s)

Register
2018 Fall
MP 0209 Weddings and Social Events

This is considered an entry level course for people considering changing careers or wanting to acquire the knowledge of what it takes to be a successful planner in the wedding and social event arena. You will learn how to identify your own personal market; what skills are needed to succeed; pricing, job responsibilities and types of themes and styles of parties and weddings. You will understand who and why people seek the skills of a professional party planner, and learn how to assess your client's needs, especially religious and cultural values that could affect the protocol of your event. You will learn how to identify the resources necessary for your event, and become familiar with the industry professionals that can provide you with those resources.

Note: Students must attend all classes in order to pass the course.

Course Date(s)
November 10 - November 13
MP 0213 Effective Networking and Resumes

This intensive class will help you to map out a strategy for a successful career in the meetings and events industry. Learn how to develop a winning resume, explore business ethics, best practices, and sharpen your interview and networking skills. You will discover the importance of building relationships as well as the use of mentors, colleagues, and associations. Research and prioritize volunteer and employment opportunities that will best help you build your reputation and career. Success happens when preparation meets opportunity, and this workshop will offer tips and real-life experience to help you launch your dream career!

Note: Students must attend all classes in order to pass the course.

Course Date(s)

Register
Instructors
Annie Revel
2018 Fall
MP 0216 The Art of Selling

Whether you're on the sales or operations side of the meeting and event industry, everyone has to sell something – an idea, a point of view, a product or service. Selling and persuasion are critical skills to business success. In this three-hour course, you will learn various components of The Art of Selling within the hospitality industry, including:

  • An overview of the different types of sales positions and structures in our industry, both internal and external, and property level versus general and national sales office levels.
  • How to prospect, how to convey a unique value proposition, and how to close a deal. You will also learn how to craft and present a sales proposal.
  • How to understand your competition and differentiate your product or service.
  • How to sell a product versus a service and, most importantly, how to sell yourself.
Course Date(s)
November 15 - November 15
$139
Instructors
Cindy Shtur
2018 Fall
MP 0217 Nonprofits and Fundraisers

Working with nonprofits or adding a fundraising element to a special event can be rewarding, challenging, and life-changing to a charitable cause or social purpose. This course explores all the elements involved in using special events as a fundraising tool for nonprofits.

Topics Include

  • Creating unique and memorable events on a limited budget
  • Setting realistic goals based on an organization's mission
  • Developing sponsorship packages and deliverables
  • Working with boards, committees, staff, and volunteers to support the event
  • Creating and maintaining budgets, timelines, and production details
  • Negotiating tips and techniques to improve profitability
  • Multiple revenue streams: auctions, raffles, donations, ticket sales, in-kind or trade agreements, etc.
  • Public relations, marketing, and more.

This course will inspire and give you the tools necessary to embark on a fulfilling career in philanthropy.

Course Date(s)
October 27 - October 27
$189
Instructors
Annie Revel
MP 0219 Festivals and Public Events

Large-scale public events require a specific set of tools. We’ll cover the things you’ll need to know relating to planning and logistics, including San Diego city permits, county health permits for food and beverage, alcoholic beverage licenses, and more. Learn about the challenges of and solutions for closing city streets; and working with police and fire departments, city business improvement districts, and more. Class will include a panel of festival organizers and an interactive project. Your takeaway will be a solid understanding of the basics of planning and operating large festivals.

Course Date(s)

Register
Instructors
Sandi Cottrell
MP 0211 Technology Tools

In this interactive class, learn how meeting and event professionals can leverage various technologies to create efficiencies in logistical planning and attendee management; enhance the attendee experience through engagement; and evaluate ROI. Technologies will include Microsoft Office; and numerous Cvent products including OnArrival, Crowd Compass, Event in a Box, and Lead Capture. We’ll also explore new trends in event production.

Course Date(s)

Register
Instructors
Elisa Trotter
MP 0220 Event Safety, Security and Risk Management

Recent world events have shown the vulnerability of events to safety and security incidents. Often serious in nature, these incidents can result in injury and loss of life, damage, loss of revenue, cancellation, and ultimately failure of an event. However, through effective pre-planning and correct application of resource, many risks can be mitigated or avoided altogether. Students will learn to recognize the importance of risk management planning, and the steps that can be taken by event management teams to identify and prepare for incidents that could occur. An emphasis is placed on team training concepts – particularly in situational awareness (SA) – and practical exercises that can be utilized to improve emergency response in event teams.

Course Date(s)

Register
Instructors
Martin Hanneman

Courses

2018 Summer2018 Fall2019 Spring

Program Sponsors

San Diego City Beat
San Diego City Beat

 

A reduced fee for SDSU alumni is available. Please call the CES registration office at (619) 594-5152 to register using the SDSU alumni fee. Double discounts or retroactive discounts are not allowed.

San Diego Workforce Partnership - Creating Workforce Solutions The College of Extended Studies is a State-approved provider for the Federal Workforce Investment Act for this program.