Is a wine tasting class the same as a wine education course? At SDSU, our wine classes combine wine tasting and wine education. The wine certification program is a combination of lecture, reading, and tasting – a holistic approach to wine. If you're considering taking sommelier classes, our Professional Certificate in the Business of Wine program prepares you for the Sommelier certification exam and helps you train for success in wine-related occupations. Learn about the wine business in a series of informative and engaging wine education classes.

After two remarkable decades, we're concluding the Business of Wine program after summer 2024. The program's impact on the industry and our global student community fills us with pride. We extend heartfelt thanks to our community for their invaluable contributions.

Looking ahead, we encourage existing students to reach out and plan their path to completing the program and earning their certificates. Although new students won't be able to finish the program, they can still enjoy classes and explore the world of wine with our instructors over the next few months. We will continue to offer courses through the summer 2024 term.

Our gratitude to everyone who played a role in making this program a success. Join us in savoring the final courses and toasting to the rich legacy of our shared vinous journey.

Core Courses

2023 Fall2024 Winter2024 Spring2024 Summer2024 Fall
2024 Spring
WI 0001 Exploring Wine

This course takes students on a journey around the world of wine. Topics covered include: history, grape varietals, viticulture, language and labeling, tastings; as well as an introduction to food and wine pairing, wine service and temperatures, and the wine-making process. This is an overview of the role and influence of wine in history and today's culture, a foundation for further wine education.

Course Date(s)
January 22 - March 11
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Instructors
Lisa Redwine
2024 Spring
WI 0007 Wine Making Behind the Scenes
This course will give true insight into the way wine is made by visiting a local winery. Learn the "from grape to table" philosophy as well as manufacturing, and operations of the wine business. Basic knowledge of state regulations will be examined as well as discussion focusing on how climate, soil, and perception relate to profit.
Course Date(s)
February 17 - February 24
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2024 Spring
WI 0019 Business Opportunities in the Wine Industry
The wine industry has many exciting possibilities for success. How will you find your opportunity? In this course, you’ll explore current wine market trends through the lens of the three-tier system in the United States. We’ll examine wine production, importing, distribution, and retail segments through specific case studies and interviews with members of the industry. You’ll also learn how the wine industry has changed and adapted to different challenges over the past year. At the end of the course, you’ll create your own proposal for participation in the business of wine.
Course Date(s)
February 27 - March 26
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Instructors
Molly Brooks
2024 Spring
WI 0023 Dynamic Wine and Food Pairing
In this four-day course, you will wine and dine your way through classic wine pairings. We will start with debunking wine pairing myths, then dive into the structure of wine and foods and how to pair the two. You will taste and describe the wines separate from the food. Then the fun begins, adding samples of various foods and re-tasting the wines! Our goal is to teach students how to identify what works, what doesn't, and why. With the knowledge of wine and food pairing, you will be able to elevate your guests' experience. This knowledge translates into higher sales and revenue, opens doors for career growth in all segments of the industry, and gives you the personal confidence to recommend pairings with ease.
Course Date(s)
January 17 - February 7

Elective Courses

2023 Fall2024 Winter2024 Spring2024 Summer2024 Fall
WI 0021 Wine List Creation
Learn how to create an elegant, diverse, and cost effective wine list. Topics include: how to determine and achieve a profitable wine cost percentage; the language of buying wine; how allocated wine can help and hinder your program; proper wine markups; inventory controls; how to converse with wine vendors, importers and suppliers; and writing a list that is appealing to the guest and fulfills the needs of the beverage manager.
Course Date(s)

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Instructors
Pamela Schwartz
2023 Fall
WI 0022 The Character of Wine
Character can be defined as a wine with top-notch distinguishing qualities. Learn what is involved in creating the character of red, white, or blush wines. In this class, you will learn the basic mechanics of wine making, concerns winemakers face, and decisions they make during the process. This course will review in detail the differences involved in making quality wine varietals.
Course Date(s)
November 4 - November 11
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2023 Fall
WI 0030 Wine Flaws and Faults
This course will provide you with the insight needed to identify, and accurately describe various wine flaws and faults. You will learn the basic mechanics of wine making and the results of wine making when carelessness and elements beyond the control of the winemaker produces an "off character" in wine, such as volatile acidity, TCA, and Brettanomyces. This course is ideal for restaurant managers, wait staff, winery employees, bartenders, and anyone interested in wine careers.
Course Date(s)
October 21 - October 21
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2024 Spring
WI 0032 Sensory Evaluation
Are you looking to add the skill of Sensory Evaluation to your wine knowledge? Blind tasting involves evaluating a wine without prior knowledge of its identity, such as the grape variety, region, or producer. Students in this class will develop their sensory perception and enhance their ability to identify and analyze different characteristics of wine. Students will concentrate on the building blocks of sight, aroma, and taste while understanding how the outside world affects their sensory perception. Students will review wines from different regions and grape varieties while analyzing the sensory stimuli of their core compounds. After this course, students will have increased their knowledge of wine through group learning and using a systematic method to understand the core components of wine.
Course Date(s)
April 11 - May 16
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WI 0034 Importing and Distribution
Importing and distributing wine isn’t all traveling and tasting. To become a successful wine importer/distributor, you need a comprehensive understanding of warehousing, budgeting, time management, marketing, branding, packaging, pricing, licensing, regulations, shipping, and working with wholesalers and retailers.

In this class, you’ll learn how to create a strong business model and start building a portfolio to match. You’ll also learn about different resources that wine industry professionals have used to build their businesses. Through real-world advice, guided wine tastings, and a close examination of different brands, styles, and packaging, you’ll learn what it takes to stand out in a crowded field and find success in importing and distribution.
Course Date(s)

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WI 0040 Vineyard Management
This course for the wine enthusiast covers the basics of viticulture and its importance to quality winemaking. Topics include viticulture history (global and local); vineyard considerations and management; exploration of wine grape varieties and clones; considerations of soils, climate, terroir and sunlight; and the final processing of the grapes as they become wine. The course concludes with a hands-on visit to a working vineyard/winery in Temecula, which includes a tasting, showcasing wine grapes at their finest.

“Wine is sunlight, held together by water.”
~ Galileo
Course Date(s)

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Instructors
Luke Bramon
2023 Fall
WI 0041 Marketing Wine
In the fast-paced world of media and marketing, wineries must be current on the latest trends and adept at time-tested strategies for success. Following an overview of the intrinsic elements of marketing -- research, targeting, positioning, and branding -- we'll explore the major tenets of wine marketing including locating and working with distributors, portfolio placement, promotions/incentives, and pricing structures. We'll also look at how to build your customer base on-premise, off-premise, and direct-to-consumer using traditional -- public relations, websites, blogs, and emails -- as well as unique forms of marketing.
Course Date(s)
October 18 - November 15
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Instructors
Luke Bramon
2023 Spring
CB 0012 Beer and Wine: Service and Selling
Students will learn all aspects of selling both beer and wine in a restaurant. They will learn how to promote each to not only increase beverage sales but give the customer a greater experience which will lead to more positive reviews, and greater revenue for the restaurant as a whole. Students will learn how to cross-sell as well as upsell while enhancing the customer experience. They will also be provided with tools to learn beyond the course and further their knowledge for personal and/or professional gain in the craft beer and wine industries, while networking with like-minded individuals.
Course Date(s)
April 5 - May 13
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Courses

2023 Fall2024 Winter2024 Spring2024 Summer2024 Fall
2024 Summer
WI 0017 Intensive: California Wines
California holds a prominent place on the international wine stage and has many interpretations of classic varietals like Cabernet Sauvignon, Pinot Noir, and a California original, Zinfandel. Through tasting California-produced wines and class discussions, you will:
  • Dive into the history and traditions of California wines to gain a solid understanding of the evolution of California wines. This is an imperative knowledge base for anyone seeking employment in the wine industry as they begin to sell, produce, or market wine in California.
  • Gain knowledge of California grapes
  • Develop an understanding of viti/viniculture practices, including the science, study, and production of grapes, as well as wine styles.
  • Get a glimpse into the future of California wines.
Course Date(s)
June 8 - June 29
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Student Testimonials

Sonia HyncikThe program is fun, the instructors are passionate … and it’s wonderful to see new courses being added as the program continues to grow and evolve. I also believe the program is a great networking vehicle for wine enthusiasts and industry professionals.

Sonia Hyncik

 

 

Brittany BartonThe program far exceeded my expectations. It would have been impossible to get these results out of a book on my own. I wouldn’t have known where to start. Each class takes you beyond the surface and really helps develop an understanding of cultures, geography, and history of the region of study. The instructors bring so much passion and personal experience into their teachings that I walk out of class feeling like I was just in France.

– Brittany Barton, Entrepreneur

 

Erin WoodardThe program is great for building a foundation of knowledge if you’re looking for a career change. Or if you’re looking at this more as a hobby, it’s educational and fun!

– Erin Woodard, Fine Wine Specialist, Henry Wine Group

 

 

 

Jeffrey MaltzmanMy company specializes in wine education programs on cruise ships, and SDSU’s program has given me an outstanding background of knowledge about the wine industry, wine making, and wine regions of the world. The courses are educational, entertaining and interactive; and the professors are, without exception, top leaders in the Southern California wine industry.

– Jeffrey Maltzman, Founder, Blend Craft Wines’ Winery at Sea Program

 

Grant TondroThe biggest strength of the Business of Wine certificate program was the breadth of the courses. If someone like me who’s already an industry professional has gaps to fill, there’s a course for them. The program is absolutely worth it and you can get out of it as much as you put into it.

– Grant Tondro, Co–Owner, The Barrel Room, Urge GastroPub, and Brothers Provisions

 

 

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