Constant evolution has become the new reality for marketers. To remain relevant, today's marketing leaders must be more nimble, data-driven, and customer-centric than ever before. SDSU's College of Extended Studies and SDX – San Diego's premier media, marketing and technology organization for brands, agencies, publishers and startups – joined forces to offer this up-to-the-minute program. You'll learn skills and multi-platform strategies you can apply immediately from San Diego-based instructors who are recognized thought leaders and innovators.
Who Will Benefit
- Professionals in a junior marketing position seeking advancement
- Business owners managing their own marketing and social media
- Anyone seeking to break into a career in marketing
- Anyone seeking to network with industry professionals
Certificate Requirements
To earn the Professional Certificate in Marketing, you must successfully complete six (6) core courses, and two (2) electives. All requirements must be completed within two (2) years. If you are not pursuing a certificate, you may take as many individual courses as you wish to bring your skills to the forefront.
- No prerequisite or application is required to begin the program.
- Begin with any course.
- The program can be completed in as little as one year.
- The program is Workforce Approved.
| Core Courses (complete all 6) | Hours | Cost | Day | 18SP | 18SU |
|---|---|---|---|---|---|
| MM 0010 Defining and Positioning a Brand | 15 | $349 | Tu | 8/7-9/4 | |
| MM 0009 Developing an Integrated Marketing Plan | 18 | $369 | Th | 4/26-5/31 | |
| MM 0017 Market Research and Measuring Tools | 15 | $349 | Tu | 1/30-2/27 | |
| MM 0018 Marketing Communications | 12 | $329 | Th | 6/7-6/28 | |
| MM 0016 Content Marketing Strategy | 15 | $349 | W/Th | 2/22-3/22 | |
| MM 0014 Mobile Marketing | 12 | $329 |
| Elective Courses (complete 2) | Hours | Cost | Day | 18SP | 18SU |
|---|---|---|---|---|---|
| MM 0021 Social Media Strategies for Business | 15 | $349 | M | 3/12-4/9 | |
| MM 0023 SEO Tactics for Increasing Traffic to Your Website | 18 | $369 | |||
| MM 0020 Media Selling and Buying in Today's Market | 12 | $329 | M | 4/16-5/7 | |
| MM 0013 Developing the Creative Brief | 12 | $329 | Tu | 7/10-7/31 | |
| MM 0019 Digital Content Strategies: What Makes People Click | 12 | $329 | |||
| MM 0022 Visual Communications | 15 | $349 | |||
| MM 0024 Writing for the Web | 12 | $329 |
*Dates subject to change
Enrolling in the Program
Enroll in the program at any time, even before registering for a course. It’s free, and offers many benefits:
- Secure your curriculum (should the requirements change in the future).
- See upcoming courses when you log into your student account.
- Track your progress.
Enrolling in a program doesn’t mean you’re registered for courses. You still must register and pay for each course you wish to take.
Textbook Required: Find textbook/course material information at www.shopaztecs.com/es.
For more information, please contact marketing.ces@sdsu.edu or call (619) 594-3946.
Whether you’re trying to break into marketing, grow a personal business or are an experienced marketer, the SDSU Extended Studies marketing courses provide valuable strategies, tools and tactics you can immediately integrate into your marketing goals. For example, the social media course will expose you to the latest digital marketing trends and tools you can implement to organically grow your voice through digital channels. I've made all my marketing employees complete the certification program. I highly recommend it.
— Tina Voss, Global Marketing Communications Manager, Memjet
SDSU Research Foundation Program
The College of Extended Studies is a State-approved provider for the Federal Workforce Investment Act for this program.