To show you how much we value your continued bravery, SDSU Global Campus is offering all first responders a free virtual seat in one of our online courses. Learn More.
Due to the ongoing COVID-19 pandemic, all in-person components of this program have either been paused, rescheduled, or moved into a virtual format until further notice.
Please contact specific contact information to learn how these changes affect your program. SDSU will continue to monitor the situation and follow the guidance of our local and federal health agencies.
SDSU Global Campus and One Club San Diego – San Diego's premier media, marketing and technology organization for brands, agencies, publishers and startups – joined forces to offer this up-to-the-minute program. You'll learn skills and multi-platform strategies you can apply immediately from San Diego-based instructors who are recognized innovators and thought leaders.
Estimated Cost
Min. Completion Time
Course FormatAre you an SDSU Alumni Lifetime Member? If so, click here to learn more about how you can receive 20% off registration for this program.
Who Will Benefit
Our online courses are designed as affordable intensives running between four and six weeks in length. Quickly gain the skills you need to launch or advance your career in marketing. Individuals wanting to grow a career in marketing, as well as entrepreneurs and business owners who manage their own media and marketing, are ideal candidates for this program.
| Core Courses (complete all 5) | Length | Cost | 21SP | 21SU | 21FA |
|---|---|---|---|---|---|
| MM 0009 Developing an Integrated Marketing Plan | 6 weeks | $399 | 4/8-5/13 | ✔ | |
| MM 0010 Defining and Positioning a Brand | 5 weeks | $379 | 1/12-2/9 | ✔ | |
| MM 0016 Content Marketing Strategy and User Experience | 6 weeks | $399 | 5/18-6/22 | ||
| MM 0017 Market Research and Analytics | 5 weeks | $379 | 3/1-3/29 | ✔ | |
| MM 0021 Social Media Strategies for Business | 5 weeks | $379 | 8/2-9/5 | ||
| Elective Courses (complete 2) | Length | Cost | 21SP | 21SU | 21FA |
| MM 0018 Public Relations | 4 weeks | $359 | 2/11-3/4 | ✔ | |
| MM 0020 Media Buying and Selling | 4 weeks | $359 | 5/5-5/26 | ||
| MM 0023 SEO Strategies that Drive Profitability | 6 weeks | $399 | 6/21-8/1 |
Dates subject to change.
Labor Analysis
Marketing Manager — Nationwide
Job Postings
Last 12 months
153,720
Projected Growth
Over 10 years
+10.10%
Salary Range
Average
$56,000-$99,000
Certificate Requirements
To earn the Professional Certificate in Marketing, you must successfully complete five (5) core courses, and two (2) electives. All requirements must be completed within two (2) years. If you are not pursuing a certificate, you may take as many individual courses as you wish to bring your skills to the forefront.
- No prerequisite or application is required to begin the program.
- Begin with any course.
- The program is Workforce Approved.
Enrolling in the Program
Enroll in the program at any time, even before registering for a course. It’s free, and offers many benefits:
- Secure your curriculum (should the requirements change in the future).
- See upcoming courses when you log into your student account.
- Track your progress.
Enrolling in a program doesn’t mean you’re registered for courses. You still must register and pay for each course you wish to take.
Textbook Required: Developing an Integrated Marketing Plan | MM 0009 requires the purchase of a course packet. Please visit the course registration page below for more information.
For more information, please contact marketing.ces@sdsu.edu or call (619) 594-1188.
Whether you’re trying to break into marketing, grow a personal business or are an experienced marketer, the SDSU Global Campus Studies' marketing courses provide valuable strategies, tools and tactics you can immediately integrate into your marketing goals. For example, the social media course will expose you to the latest digital marketing trends and tools you can implement to organically grow your voice through digital channels. I’ve made all my marketing employees complete the certification program. I highly recommend it.
— Tina Voss, Global Marketing Communications Manager, Memjet
The SDSU Global Campus is a State-approved provider for the Federal Workforce Investment Act for this program.
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