SDSU's College of Extended Studies and SDX – San Diego's premier media, marketing and technology organization for brands, agencies, publishers and startups – joined forces to offer this up-to-the-minute program. You'll learn skills and multi-platform strategies you can apply immediately from San Diego-based instructors who are recognized innovators and thought leaders.
Who Will Benefit
Our courses are designed as affordable intensives running between four and six weeks in length. Quickly gain the skills you need to launch or advance your career in marketing. Individuals wanting to grow a career in marketing, as well as entrepreneurs and business owners who manage their own media and marketing, are ideal candidates for this program.
| Core Courses (complete all 5) | Length | Cost | Day | 19SP | 19SU | 19FA |
|---|---|---|---|---|---|---|
| MM 0009 Developing an Integrated Marketing Plan | 6 weeks | $399 | Tu | 3/26-4/30 | ✔ | |
| MM 0010 Defining and Positioning a Brand | 5 weeks | $379 | M | 4/22-5/20 | ✔ | |
| MM 0016 Content Marketing Strategy | 6 weeks | $399 | Tu | 5/21-6/25 | ||
| MM 0017 Market Research and Analytics | 5 weeks | $379 | Tu | 1/22-2/19 | ✔ | |
| MM 0021 Social Media Strategies for Business | 5 weeks | $379 | Tu | 8/6-9/3 | ||
| Elective Courses (complete 2) | Length | Cost | Day | 19SP | 19SU | 19FA |
| MM 0014 Mobile Marketing | 4 weeks | $359 | ||||
| MM 0018 Public Relations | 4 weeks | $359 | Th | 7/11-8/1 | ||
| MM 0020 Media Buying and Selling | 4 weeks | $359 | M | 1/7-2/4* | ||
| MM 0023 SEO Strategies that Drive Profitability | 6 weeks | $399 | W | 2/20-3/27 |
Dates subject to change. *No class 1/21/19, MLK holiday.
Certificate Requirements
To earn the Professional Certificate in Marketing, you must successfully complete five (5) core courses, and two (2) electives. All requirements must be completed within two (2) years. If you are not pursuing a certificate, you may take as many individual courses as you wish to bring your skills to the forefront.
- No prerequisite or application is required to begin the program.
- Begin with any course.
- The program can be completed in seven months.
- The program is Workforce Approved.
Enrolling in the Program
Enroll in the program at any time, even before registering for a course. It’s free, and offers many benefits:
- Secure your curriculum (should the requirements change in the future).
- See upcoming courses when you log into your student account.
- Track your progress.
Enrolling in a program doesn’t mean you’re registered for courses. You still must register and pay for each course you wish to take.
Textbook Required: Find textbook/course material information at www.shopaztecs.com/es.
For more information, please contact marketing.ces@sdsu.edu or call (619) 594-3946.
Whether you’re trying to break into marketing, grow a personal business or are an experienced marketer, the SDSU Extended Studies marketing courses provide valuable strategies, tools and tactics you can immediately integrate into your marketing goals. For example, the social media course will expose you to the latest digital marketing trends and tools you can implement to organically grow your voice through digital channels. I've made all my marketing employees complete the certification program. I highly recommend it.
— Tina Voss, Global Marketing Communications Manager, Memjet
SDSU Research Foundation Program
The College of Extended Studies is a State-approved provider for the Federal Workforce Investment Act for this program.