SDSU's College of Extended Studies and SDX – San Diego's premier media, marketing and technology organization for brands, agencies, publishers and startups – joined forces to offer this up-to-the-minute program. You'll learn skills and multi-platform strategies you can apply immediately from San Diego-based instructors who are recognized innovators and thought leaders.

SDX - Intersect With What's Next: media, marketing, technology

Who Will Benefit

Our courses are designed as affordable intensives running between four and six weeks in length. Quickly gain the skills you need to launch or advance your career in marketing. Individuals wanting to grow a career in marketing, as well as entrepreneurs and business owners who manage their own media and marketing, are ideal candidates for this program.

Core Courses (complete all 5) Length Cost Day 19SP 19SU 19FA
MM 0009 Developing an Integrated Marketing Plan 6 weeks $399 Tu 3/26-4/30  
MM 0010 Defining and Positioning a Brand 5 weeks $379 M 4/22-5/20  
MM 0016 Content Marketing Strategy 5 weeks $379 Th    
MM 0017 Market Research and Analytics 5 weeks $379 Tu 1/22-2/19  
MM 0021 Social Media Strategies for Business 5 weeks $379 M    
Elective Courses (complete 2) Length Cost Day 19SP 19SU 19FA
MM 0014 Mobile Marketing 4 weeks $359        
MM 0018 Public Relations 4 weeks $359 Th    
MM 0020 Media Buying and Selling 4 weeks $359 M 1/7-2/4*    
MM 0023 SEO Strategies that Drive Profitability 6 weeks $399 W 2/20-3/27    

Dates subject to change. *No class 1/21/19, MLK holiday.

Certificate Requirements
To earn the Professional Certificate in Marketing, you must successfully complete five (5) core courses, and two (2) electives. All requirements must be completed within two (2) years. If you are not pursuing a certificate, you may take as many individual courses as you wish to bring your skills to the forefront.

  • No prerequisite or application is required to begin the program.
  • Begin with any course.
  • The program can be completed in seven months.
  • The program is Workforce Approved.

Enrolling in the Program
Enroll in the program at any time, even before registering for a course. It’s free, and offers many benefits:

  • Secure your curriculum (should the requirements change in the future).
  • See upcoming courses when you log into your student account.
  • Track your progress.

Enrolling in a program doesn’t mean you’re registered for courses. You still must register and pay for each course you wish to take.

 

Textbook Required: Find textbook/course material information at www.shopaztecs.com/es.

For more information, please contact marketing.ces@sdsu.edu or call (619) 594-3946.

Whether you’re trying to break into marketing, grow a personal business or are an experienced marketer, the SDSU Extended Studies marketing courses provide valuable strategies, tools and tactics you can immediately integrate into your marketing goals. For example, the social media course will expose you to the latest digital marketing trends and tools you can implement to organically grow your voice through digital channels. I've made all my marketing employees complete the certification program. I highly recommend it.

— Tina Voss, Global Marketing Communications Manager, Memjet

Core Courses

2018 Fall2019 Spring2019 Summer
2019 Spring
MM 0009 Developing an Integrated Marketing Plan

Gain knowledge and hands-on experience for exactly how to develop a successful, integrated marketing plan that can be immediately applied to a small, mid-size, or enterprise company. Topics include how to identify target audiences, business objectives, and marketing goals; how to develop strategies that are aligned with goals; types of media and how to integrate channels for the most successful results; tools and technologies to track performance; and how to present a plan to business executives and gain approval.

Course Date(s)
March 26 - April 30
2019 Spring
MM 0010 Defining and Positioning a Brand

Learn how to identify and understand your target market(s) so you can create and position a brand identity. In this fast-paced course, you’ll learn how to differentiate your company from the competition; how to position a brand in the marketplace by creating a cohesiveness of internal efforts and focus; and how consumer perceptions are formed from brand execution, advertising, and marketing communications.

Course Date(s)
April 22 - May 20
$379
Instructors
Lisa Girolamo
MM 0016 Content Marketing Strategy

The days of running ads and hoping customers buy are long gone. Successful marketing today requires a more comprehensive, personal approach to reaching customers — it requires content. Content Marketing has been around for decades, but now it's a key part of the modern marketing plan for many businesses and brands, both large and small. Learn what separates valuable content from noise, and how to develop content that connects with customers. In addition to developing a comprehensive marketing strategy, the course will emphasize the creation and delivery of digital content and explore how the user experience impacts engagement in the online world.

Register
2019 Spring
MM 0017 Market Research and Analytics

Learn how to differentiate your website and product for a competitive edge in customer experience. This class will cover the principles of market research and analytical tools used to analyze site behavior and identify consumer insights through marketing trends. Through hands-on, experiential learning, you will use digital tools in the Google Suite, understand the digital tool landscape and explore digital behavior through this five-week course.

Course Date(s)
January 22 - February 19
$379
Instructors
Jason Methner
MM 0021 Social Media Strategies for Business

This course is an in-depth study of how businesses and organizations use social media tools as part of their communications programs. Learn how the most popular applications in the social media arena can be used to accomplish marketing goals and build awareness for your organization. Build your company's profiles and following on Facebook, Twitter, Pinterest, YouTube and more to engage with your audience and enhance your professional communications.

Course Date(s)

Register
Instructors
Alex Cameron

Elective Courses

2018 Fall2019 Spring2019 Summer
MM 0014 Mobile Marketing

The vast majority of Americans – 95% – now own a cellphone of some kind. Between apps, texting, and mobile web searches, people are immersed in their mobile devices like never before. So the importance of mobile-friendly marketing cannot be overstated. Learn how to use mobile platforms such as smartphones, tablets, and iPads, as key tools in optimizing your mobile marketing strategy. Also learn how to integrate social and traditional marketing into your mobile efforts and effectively increase audience engagement. Course topics include What is Mobile Marketing?, Reaching a Mobile Audience, Planning a Mobile Marketing Strategy, and Mobile Integration.
Source: Feb. 5, 2018, Pew Research Center

Register
Instructors
Keith Lovgren
MM 0018 Public Relations

One of the most effective marketing tools available is the use of a strategic communications process that builds and manages relationships between an organization and its audience — public relations. In this course, learn techniques to help you research, plan, create, and implement public relations tactics.

Register
2019 Spring
MM 0020 Media Buying and Selling

The most creative, engaging message in the world has no value if it doesn't reach the right audience. And proper media placement – whether you're on the buying side, the selling side, or even the creative side – requires a good bit of science plus human intuition. In this course, we'll look at how various media are evaluated, how media campaigns are built, and the roles and skills involved in being a buyer or seller. This industry is changing so rapidly that you'll discover concepts and tools that didn't exist five years ago: silos, Programmatic, OTT, Big Data, and more. Join us to discover how the best work of the "Mad Men" reaches your eyes and ears.

Course Date(s)
January 7 - February 4
$359
Instructors
Lisa Girolamo
2019 Spring
MM 0023 SEO Strategies that Drive Profitability

This introductory search engine optimization (SEO) course provides the tools and basic knowledge to increase website traffic, and conversions from organic search results. Gain valuable information around the four main pillars of SEO: website architecture, content, authority (links), and engagement. The lectures consist of case studies, working sessions with real-life websites, and more. Experience in website development or marketing is not required to take this course.

Course Date(s)
February 20 - March 27
$399
Instructors
Benj Arriola

Courses

2018 Fall2019 Spring2019 Summer

SDSU Research Foundation Program

San Diego Workforce Partnership - Creating Workforce Solutions

The College of Extended Studies is a State-approved provider for the Federal Workforce Investment Act for this program.