One Club San Diego - Intersect With What’s Next: media, marketing, technology SDSU Global Campus and One Club San Diego – San Diego's premier media, marketing and technology organization for brands, agencies, publishers and startups – joined forces to offer this up-to-the-minute program. You'll learn skills and multi-platform strategies you can apply immediately from San Diego-based instructors who are recognized innovators and thought leaders.

SDSU Global Campus is no longer offering courses in our Professional Certificate in Marketing program. 

Over the past several years, we’ve helped many students develop the skills they need to move their careers in digital marketing forward. We’d like to thank all of our current and former students, as well as our expert instructors, for making this program possible.

If you’re a current student, you’ll be able to earn your Professional Certificate in Marketing from SDSU Global Campus by taking the remaining required courses at University of California (UC) San Diego. We’ll be emailing all current students with more details on completing the program with UC San Diego, so please check your email for more information.

If you have any questions, please email marketing.ces@sdsu.edu or call (619) 594-1133.

Continue Your Marketing Education at SDSU Global Campus

ThriveDX Digital Marketing Bootcamp

This 392-hour digital marketing bootcamp is offered in cooperation with ThriveDX. It covers many key topics and skills sought after by marketing departments everywhere. Topics include marketing fundamentals, web development, SEO, content writing, and more. 

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Online ed2go Marketing Courses

Through our partnership with ed2go, SDSU Global Campus offers several unique marketing courses focused on a variety of key marketing topics. All courses are 100% online and open to all. 

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Core Courses

2022 Spring2022 Summer2022 Fall2023 Winter
MM 0009 Developing an Integrated Marketing Plan

Gain knowledge and hands-on experience for exactly how to develop a successful, integrated marketing plan that can be immediately applied to a small, mid-size, or enterprise company. Topics include how to identify target audiences, business objectives, and marketing goals; how to develop strategies that are aligned with goals; types of media and how to integrate channels for the most successful results; tools and technologies to track performance; and how to present a plan to business executives and gain approval.

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Instructors
Randy Gerson, Chris d'Eon
MM 0010 Defining and Positioning a Brand

Learn how to identify and understand your target market(s) so you can create and position a brand identity. In this fast-paced course, you’ll learn how to differentiate your company from the competition; how to position a brand in the marketplace by creating a cohesiveness of internal efforts and focus; and how consumer perceptions are formed from brand execution, advertising, and marketing communications.

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Instructors
Rebecca Tall
MM 0016 Content Marketing Strategy and User Experience

The days of running ads and hoping customers buy are long gone. Successful marketing today requires a more comprehensive, personal approach to reaching customers. Content Marketing has been around for decades, but now it's a key part of the modern marketing plan for many businesses and brands, both large and small. Learn what separates valuable content from noise, and how to develop content that connects with customers. In addition to developing a comprehensive marketing strategy, the course will emphasize the creation and delivery of digital content and explore how the user experience impacts engagement in the online world.

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Instructors
Jonathan Forstot, Shannon McGlathery
MM 0021 Social Media Strategies for Business

This course is an in-depth study of how businesses and organizations use social media tools as part of their communications programs. Learn how the most popular applications in the social media arena can be used to accomplish marketing goals and build awareness for your organization. Build your company's profiles and following on Facebook, Twitter, Pinterest, YouTube and more to engage with your audience and enhance your professional communications.

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Instructors
Kendra Losee

Elective Courses

2022 Spring2022 Summer2022 Fall2023 Winter
MM 0018 Public Relations
One of the most effective marketing tools available is the use of a strategic communications process that builds and manages relationships between an organization and its audience — public relations. In this course, learn techniques to help you research, plan, create, and implement public relations tactics.
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Instructors
Yadira Galindo
MM 0020 Media Buying and Selling
The most creative, engaging message in the world has no value if it doesn't reach the right audience. And proper media placement – whether you're on the buying side, the selling side, or even the creative side – requires a good bit of science plus human intuition. In this course, we'll look at how various media are evaluated, how media campaigns are built, and the roles and skills involved in being a buyer or seller. This industry is changing so rapidly that you'll discover concepts and tools that didn't exist five years ago: silos, Programmatic, OTT, Big Data, and more. Join us to discover how the best work of the "Mad Men" reaches your eyes and ears.
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Instructors
Lisa Ratcliff
MM 0023 SEO Strategies that Drive Profitability

This introductory search engine optimization (SEO) course will show you how to increase your website traffic, and more importantly, your conversions from organic search results. Gain valuable information around four key elements of SEO: "under-the-hood" website coding, creating compelling content, using Social Media for SEO, and data tracking/analysis.

The core element of this class is a project in which you'll set up and create content for your own website using Wordpress (domain and website hosting account not included in the tuition fee). No previous experience is necessary; we'll guide you through every step of the process.

You'll also learn about the exciting world of SEO through a series of asynchronous lectures, supplemented by a variety of articles and videos that cover the SEO essentials. Your instructor will hold weekly office hours where you can ask questions, get advice, and start discussions with your professor and your classmates.

This course is open to anyone interested in SEO, even beginners. Experience in website development or marketing is not required.

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Courses

2022 Spring2022 Summer2022 Fall2023 Winter