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Through a partnership with the American Indian Alaskan Native Tourism Association (AIANTA), San Diego State University Global Campus is proud to offer an online certificate in Cultural Tourism and Tribal Enterprises (CTTE).
The for-credit certificate, developed by the L. Robert Payne School of Hospitality and Tourism Management program, will bring together academic and industry experts who will provide tools for tribal tourism planners to develop strategies to sustain a balance between the tribal cultural environments, economic development, tourism promotion and recreational use.
As part of the program, which begins in January 2022, students will learn global best practices in the effective organization, administration and supervision of tribal cultural sites, recreation and tourism agencies and leisure-related tribal businesses, including tourism agencies, tribal gaming and hospitality operations and sacred sites.
The CTTE program will consist of two levels with each level including eight weeks of online instruction through SDSU Global Campus. The courses and levels are designed to be progressive and participants will earn three units of college credit for each completed level. Both levels will be offered annually with plans to launch the first series of courses in January 2022.
The CTTE (cultural tourism and tribal enterprises) Program will consist of two levels (Level 1 and Level 2) with each level including eight weeks of instruction. The courses and levels are designed to be progressive.
- Level 1 participants, once completed, are eligible for 3 units of college credit.
- Level 2 participants, once completed, are eligible for 3 units of college credit.
Level 1: 1/18/22 to 3/13/22
Level 2: 3/14/22 to 5/8/22
Participant Registration Rates:
Member Rate – $2,450
Non-Member Rate - $2,500
Member Rate – $2,450
Non-Member Rate – $2,500
Designed to be flexible and meet the needs of busy individuals interested in professional development and career advancement, the CTTE program will include guest lectures, case studies, directed readings and other experiential learning modules to promote the application of course content into tribal tourism development in real time.
Taught through Course RTM 413: Cultural Tourism
- Tribally specific strategies to sustain a balance between the Tribal cultural environments, economic development, tourism promotion and recreational use
- Effective organization, administration and supervision of Tribal cultural sites, recreation and tourism agencies and leisure related tribal businesses, including tourism agencies, tribal gaming and hospitality operations and sacred sites
- Social/cultural sustainability, social justice and equity
- Economic sustainability, including coordination of tribal tourism development with tribal political, cultural and spiritual concerns
Taught through Course RTM 468: Marketing, Financing and Assessment of Recreation and Tourism Management
- Tribally specific strategies for marketing, financing and assessment specifically related to cultural heritage tourism
- Effective services development, including pricing, promotion, distribution, budget development, revenue generation, assets management and controls
- Evaluation and research process as they relate to tribal cultural heritage tourism service development and delivery
- Management tools for sustainable development